Opportunities

The Opportunities section helps you discover keyword opportunities and track people and accounts for outreach and engagement.

Accessing opportunities

Go to Publish → Opportunities in the left sidebar.

What are opportunities?

Opportunities surface places to promote your content:

• Keyword opportunities based on search data
• People and accounts to engage with
• Potential outreach targets across platforms

Keyword opportunities

Boki surfaces keyword opportunities relevant to your content. Use these to identify topics where your content could rank or where engagement would be valuable.

Tracking people and accounts

Track people and accounts directly in the Opportunities workflow. This turns Opportunities into a place to build and monitor a list of the accounts that matter for outreach and engagement.

Adding accounts to track

1. Go to Publish → Opportunities
2. Search for the account you want to track
3. Select the account from the results
4. The account is added to your tracked list

Reddit account search

Search Reddit accounts with autocomplete. Type a username to see matching Reddit accounts, then select one to add it to your tracked list.

Managing tracked accounts

View and manage all your tracked accounts from the Opportunities interface:

• See the accounts you're currently tracking
• Remove accounts you no longer need to monitor
• Add new accounts as your outreach priorities change

Start a chat from an opportunity

You can start a chat with Boki directly from an opportunity card:

1. Find an opportunity you want to act on
2. Click the Ask Boki action on the opportunity card
3. A new chat opens with the opportunity's context already attached

The chat includes:

• Author and platform information
• Content snippet
• Scoring and engagement data

This lets you move from spotting an opportunity to acting on it without setting up the context again. Press Enter to send your message, or Escape to cancel.

Use cases

Growth marketing: Build a list of accounts that matter for outreach, then monitor them from one place instead of tracking them separately.

Community engagement: Track active community members and accounts discussing topics relevant to your content.

Outreach campaigns: Maintain a list of potential partners, influencers, or prospects for content collaboration.

Related

• Promotions — Manage where content goes
• Social scheduler — Schedule posts to social platforms